Idea Project

LIGHT BULB MOMENT

It’s the reason some people keep pen and paper on their nightstand; you never know when inspiration might strike. You never want to lose a great idea that could have made all the difference. And the muse, she’s a fickle friend.

That’s what led a global Web search giant to come up with a way to encourage employees and partners to voice new ideas and insights for the company. With the potential to affect more than half a billion consumers every month, the company needed a way to garner and cull bright ideas. They also needed ACME’s help to get the ball rolling.

The goal of the program was to encourage a diverse and disparate workforce to share ideas about product enhancement, internal processes, policies and more. The carrot, aside from making the company better and better, was a rewards program directly related to the impact of a given idea.

ACME helped deploy the program via a tool that had to reach more than 1,200 agents in three distinct regions spanning more than 15 locations. The deployment also needed to happen simultaneously across the globe. We worked to coordinate marketing and design a communications plan to reach both the company’s internal and external resources.

A program that was supposed to last less than three months blossomed into an ongoing initiative. Employees and partners contribute more than 1,000 submissions a month, and the program continues to ascend in popularity. We were happy to be part of the process and to give light bulb moments across the globe a place to shine brilliantly.