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Look to ACME if you need to ..... ... get to market with a new product or service. How do you price it? Who needs it? How do you talk to them in a way that clearly defines your value proposition? And for goodness' sake, how do you set up a system so that every opportunity to take something new to market is not a "let's reinvent the wheel” cash-burning process? For example:
The project: Scott Demorest helped a $30 billion dollar company in this situation by marshalling the forces of product development, marketing, advertising, business development, and recruiting—and linking them in a way that minimized duplicative steps and maximized communication, collaboration, and efficiency.
The result: The customer realized the benefits of standardized processes and, even better, a 30% reduction in their rollout's schedule. |
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